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With talk radio dominated by conservative hosts, it’s not surprising to see the crowd of Democrats seeking their party’s 2020 presidential nomination searching for another outlet. For many that’s proving to be podcasting. The tally of podcast appearances so far this year by Podchaser shows that the Democratic candidates have made more than 1,200 appearances on podcasts—and the candidate who has spent the most time on a podcast is a name most voters probably haven’t heard of. Podchaser pulls the data from the RSS feeds of podcasts. 

The tally shows spiritual guru Marianne Williamson is leading the podcast pack so far, having spent a combined 4 days and 19 hours making a total of 151 separate podcast appearances. Entrepreneur Andrew Yang ranks second with 2 days and 12 hours’ worth of podcast time across 97 appearances. Former Vice President Joe Biden ranks third with his 370 appearances, adding up to 1 day and 22 hours of podcast talk time.

 

Here is the latest Podchaser data as of July 25:

1. Marianne Williamson – 154 Podcast Appearances – Total Airtime: 4 days, 22 hours

2. Andrew Yang – 98 Podcast Appearances – Total Airtime: 2 days, 13 hours

3. Joe Biden – 371 Podcast Appearances – Total Airtime: 1 day, 23 hours 

4. Pete Buttigieg – 72 Podcast Appearances – Total Airtime: 1 days, 11 hours

5. Tim Ryan – 54 Podcast Appearances – Total Airtime: 1 day, 9 hours

6. Amy Klobuchar – 44 Podcast Appearances – Total Airtime: 1 day, 4 hours

7. Bernie Sanders – 59 Podcast Appearances – Total Airtime: 1 day, 2 hours

7. Elizabeth Warren – 41 Podcast Appearances – Total Airtime: 1 day, 2 hours

9. Cory Booker – 39 Podcast Appearances – Total Airtime: 1 day, 1 hour

9. John Hickenlooper – 45 Podcast Appearances – Total Airtime: 23 hours

11. Jay Inslee – 44 Podcast Appearances – Total Airtime: 21 hours

12. Kirsten Gillibrand – 34 Podcast Appearances – Total Airtime: 18 hours

14. Julián Castro – 28 Podcast Appearances – Total Airtime: 17 hours

13. Tutsi Gabbard – 18 Podcast Appearances – Total Airtime: 16 hours

14. Kamala Harris – 20 Podcast Appearances – Total Airtime: 14 hours

16. Beto O’Rourke – 26 Podcast Appearances – Total Airtime: 13 hours

17. Michael Bennet – 17 Podcast Appearances – Total Airtime: 12 hours

17. Steve Bullock – 16 Podcast Appearances – Total Airtime: 9 hours

19. John Delaney – 12 Podcast Appearances – Total Airtime: 7 hours

20. Bill de Blasio – 9 Podcast Appearances – Total Airtime: 5 hours 

 

“Some have called this the hidden primary,” University of Pennsylvania assistant professor of communication Yphtach Lelkes told The Wrap. “The ability to easily share podcasts and other forms of new media allow fans to also act as conduits of information, getting past gatekeepers.” And the fact that podcasts only reach four in ten Americans, according to the latest research, doesn’t matter as much as it once did. “There’s not a mass audience you’re appealing to,” Lelkes said. “You’re collecting a bunch of small audiences, because the media is so fragmented. You have to create a coalition of audiences.”

The list of Democrats appearing on podcasts may include what are considered several long-shot candidates spawning questions of whether the appearances are “just a lot of people talking” as The Wrap puts it. But it also notes the Podchaser data shows that every one of the top 20 candidates who participated in the first 2020 Democratic debate has appeared on at least one podcast. 

One politician that’s yet to embrace podcasting is the man the Democrats are trying to replace. Podchaser says President Trump has not yet appeared on any podcasts as part of his 2020 re-election bid. It also says that Trump didn’t appear on any podcasts during his 2016 campaign. 

Neal Carruth, the general manager of podcasts for NPR, told The Wrap he thinks podcasts can be a good opportunity for candidates. “While you have enough time to pursue a line of questioning with the candidate, you can also get a sense of how they are as a person during these interviews,” Carruth said. “That could be scary for them, to move from their talking points, but people in our social media age expect getting a peak behind the curtain and a get sense of who they are.”