Acast, one of many companies presenting at this week’s Fall IAB Podcast Upfront, has signed Deborah Frances-White’s podcast The Guilty Feminist to the Acast Creator Network as it launches its 11th season. The exclusive partnership will also see Acast support the launch of a slate of brand new podcasts from its creators later this year. Planned shows will target a similar audience as The Guilty Feminists, with three podcasts already in development spanning British politics, in-depth investigations on current affairs, and live comedy — the latter featuring a host of stand-ups acts who’ll be very familiar to The Guilty Feminist’s regular listeners.
“Deborah is an incomparable voice in podcasting and comedy. She’s worked so hard to create a safe and brave space for honest feminist conversations, and to nurture a community of loyal, engaged listeners — and we believe the stories she shares should be heard by people the world over,” said Clarissa Pabi, Acast’s Senior Content Development Manager in the U.K.
Recorded in front of a live audience each week, The Guilty Feminist tackles topics as wide-ranging as money management and mental health, with high-profile guests from the worlds of TV, comedy and journalism.
“With the wonderful people at Acast putting their gas in our tank, who knows how far and fast we can go,” said Frances-White. “They’ve really helped us keep the podcast free for anyone in the world to listen to, while enabling us to pay our guests and contributors – as well as expand our podcast house — and I can’t wait to discover what we will build together.”
The Acast network, which had more than 880 million listens during the second quarter, says The Guilty Feminist is the latest example of how it is working with creators around the world. In Canada, Donovan Bailey — who became the fastest man in the world 25 years ago at the 1996 Olympic Games — launched Running Things with Acast. In Australia, the producers of the podcast The Teacher’s Pet launched their new show The Elements on the Acast network, telling tense and harrowing tales of some of Australia’s most devastating natural disasters. And in the U.S., Crooked Media has partnered with Acast to monetize its shows internationally.