The podcast hosting platform Buzzsprout has become the latest company to secure certification from the IAB Tech Lab for podcast measurement compliance. The certification covers download and listener metrics, according to the Tech Lab’s report on Buzzsprout.
The IAB Tech Lab’s certification process verifies that companies, like Buzzsprout, are following the IAB Podcast Measurement Technical Guidelines 2.0 that were released in December 2017. Those guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support. This helps to address industry challenges such as lack of uniformity in measurement systems and how metrics are defined. Buzzsprout’s certification was awarded in September but only made public by the company this week.
"Working through the code audit and certifying our metrics without any adjustments to our implementation was indeed validating, but more importantly our customers will not see any drop in their numbers and now have the official IAB Tech Lab verified seal of compliance behind them,’ said Tom Rossi, co-founder of Buzzsprout.
Since it launched in 2009, Buzzsprout says it has helped over 300,000 podcasters start their own podcast.
The IAB says 19 companies are currently certified for podcasting. The list also includes Acast, Art19, BluBrry, Captivate, Chartable, Empire Streaming, Libsyn, Megaphone, NPR, Omny Studio, Podbean, Podtrac, Simplecast, Spreaker, Triton Digital, Voxnest and Whooshkaa.