Podcast creator and online publisher The Ringer is expanding into another new medium. It’s reportedly struck a deal with Grand Central Publishing to create a series of books from the company’s writers and podcast personalities. “We believe books are a natural extension of everything we’re doing with the rest of our company,” Simmons said in a statement to the Hollywood Reporter. “We gravitate toward quality ideas, unique storytelling and talented voices, and we know from experience that we can use The Ringer’s various resources to raise awareness for any project that matters to us. Once we clicked with the wonderful folks at Grand Central, this became a no-brainer.”
The first book will be released Oct. 8 when Shea Serraro, host of the Villains podcast about bad guys in movies, releases “Movies (and Other Things).” The book will feature movie-related trivia and essays on the state of pop culture. Serraro previously wrote the best-seller “Basketball (and Other Things). “Working at The Ringer has been the most creatively fulfilling and auspicious job I have ever had, and I am profoundly proud that ‘Movies (And Other Things)’ will be the first official book put out under the Ringer Books imprint,” Serrano said in a statement to the magazine.
Future books will include a gambling guide written by the Against All Odds podcast host Cousin Sal Iacono and a book about the television game show “Jeopardy!” written by The Ringer staff writer Claire McNear.
The Ringer has also become a big player in podcasting as it amassed 53.5 million downloads in May for its more than 30 podcasts. Simmons told Adweek in a recent interview that it had $15 million in advertising sales and it’s tracking to be up significantly from that number in 2019.