Podcast creator and online publisher The Ringer has promoted two staffers to new roles at the sports and pop culture brand. Editor in chief Sean Fennessey has been promoted to chief content officer with Binge Mode podcast co-host Mallory Rubin selected to take over the top editorial role at The Ringer. Both have been with the company since it launched in 2016. The promotions take effect Oct. 1.

“This has been in the works for a while, but got complicated by Mallory’s double life as a signature podcast star,” said company founder Bill Simmons in the announcement. “She’s one of the best editors in America and unfortunately we couldn’t clone her. We tried. But she’s one of the most talented people I have ever worked with, as well as one of a handful of people who shaped this company and made it what it is.”

The Ringer has also become a big player in podcasting as it amassed 53.5 million downloads in May for its more than 30 podcasts. Simmons told Adweek in a recent interview that it had $15 million in advertising sales and it’s tracking to be up significantly from that number in 2019.