how I built this

After the wild success of the first How I Built This Summit last year, the show announced earlier this year it would expand to a two-day event. NPR now says the event has sold out once again. The conference event will feature on-stage interviews by podcast creator and host Guy Raz with founders of several big companies, representing a wide range of industries including technology, consumer products, wellness and entertainment.

“Starting a business can be thrilling and terrifying all at the same time,” says Raz in a statement. “If we’ve learned one thing from the podcast it’s that our listeners feel connected to the struggles, failures, and challenges they hear on the show. The Summit is designed as a gathering place where our community of listeners can learn from one another, share their own challenges and solutions, and hopefully make real and lasting connections that will offer support long after the Summit ends.”

Set for October 22-23 in San Francisco, this year’s Summit will feature speakers from companies including radio-TV station owner Urban One as well as brands like Atom Factory, Away, Bliss, Edible Arrangements, Instagram, JetBlue, Jeni’s Splendid Ice Creams, Slack and Stacy’s Pita Chips.

American Express, a multi-year sponsor of NPR and the How I Built This franchise, will continue its support as the Presenting Sponsor of the How I Built This Summit. Early-bird ticket pricing is $900, illustrating it’s more than a brand building exercise. It’s also a money maker.

How I Built Thisstarted as a podcast in 2016 with conversations between Raz and some of the most successful entrepreneurs. The show is now one of the 15 most-downloaded podcasts according to Podtrac—it ranked No. 16 in July—and is consistently a top-ranked business podcast on the Apple charts.