Digital news sites have been among the biggest embracers of podcasting, expanding their brands to audio. But that success hasn’t always translated, as evidenced by BuzzFeed’s pullback in late-2018 from podcasting. Now, as the ad market becomes tighter, the female millennial-targeted lifestyle brand TheSkimm has jettisoned its podcast efforts after the company reportedly laid off about 20% of its workforce.
TheSkimm didn’t respond to an email seeking comment, but it has ceased with the release of the daily 10-minute afternoon news podcast Skimm This, which it launched in March 2019 in partnership with Cadence13 and the support of Dunkin’ as its sponsor. Host and producer Justine Davie all but confirmed the end in a Twitter post announcing she was looking for a new job. The company also hasn’t published a new episode of Skimm’d from The Couch, the podcast hosted by co-founders and co-CEOs Carly Zakin and Danielle Weisberg that features conversations with women about career success, since April 21.
The Wall Street Journal reported employees from multiple divisions at TheSkimm were laid off from a workforce that totaled about 130. It said the cuts were announced Friday by management in a Zoom call. Those who lost their jobs are reportedly receiving one month’s severance and health insurance through July. The Journal says Weisberg and Zakin earlier announced they were taking pay cuts to reduce expenses.
TheSkimm launched in 2012 by the two NBC News veterans with $30 million in venture capital funding from Google Ventures, 21st Century Fox and RRE Ventures.