Bert Weiss

Bert Weiss, host of the Westwood One-syndicated “The Bert Show” says he is pretty busy hosting radio shows and podcasts. Technology may be the answer. He has signed s a deal with Veritone, to use the company’s synthetic voice cloning solution,

“They say you can’t be in two places at the same time but we’re sure getting close,” said Weiss in the announcement. “Between The Bert Show syndication, my new podcasting network Pionaire, my family and my nonprofit organization, Bert’s Big Adventure, time is at a premium.”

With his Atlanta-based radio show now heard in 27 markets, Weiss can utilize the technology to cut custom liners, promos and content for affiliate stations without having to sit in a studio to record items individually. Weiss said the technology “seems like it makes the impossible possible.”

Veritone debuted the end-to-end Voice-as-a-Service (VaaS) product in May 2021. creates what the company calls “hyper-realistic synthetic voices,” which can be used to record endorsement spots and product testimonials using a personality’s voice. The product was recognized as a Best New AI/Machine Learning Technology winner in the 2021 NAB Show Product of the Year Awards.

“Recutting production or creating new promotional content is vital but time consuming,” Weiss said. “I’m excited to start experimenting with’s synthetic voice quality. And it sure looks easy to use. Veritone promises us professional services, guidance and support to give our Show Director Tommy Owen the ability to develop original content and repurpose audio clips with nothing needed from me other than my consent. Not only will that reduce production cost but also expands where and how my voice can be heard.”

Veritone President Ryan Steelberg called the partnership with Weiss “a significant step for us both,” adding, “We share a passion for, and a commitment to, evolving with changing listening habits of consumers as well as content evolution.”

In June, Veritone signed “Rhett & Link,” Rhett McLaughlin and Link Neal, hosts of the YouTube program “Good Mythical Morning,” for use of its software as well.