Triton Digital’s Omny Studio podcast publishing platform is expanding the consumption analytics that users will be able to access in real time. The company says it will now allow users to view data for a single podcast episode or clip, the expansion enables publishers to view consumption analytics across an entire program, network or organization, including verified plays, average time spent listening, listener retention and drop-off.In addition to listening data, publishers can also view aggregated analytics around where their podcast listening is taking place on embedded players, custom players or mobile apps.
“We are pleased to announce the expansion of consumption analytics within Omny Studio, providing publishers with the ability to dive deeper into their audience data and gain a more holistic view of the performance of their podcast content,” said Sharon Taylor, Managing Director at Triton Digital. “Adding the ability to view consumption data at the program, network and organizational level will enable publishers to make increasingly informed content decisions, helping them to both retain and grow their listening audiences.”
Triton says more than 24,000 podcasts from around the world are hosted on the Omny Studio platform.
Improving analytics appears to be one of 2020’s emerging trends. Rebel Base Media’s podcast hosting platform Captivate last week announced it had begun offering expanded unique listener analytics for users to give podcasters a tally of how many unique listeners a show has had during the past day week, month, quarter and since it launched.
And earlier this month Google announced it was putting more data and insights into the hands of podcasters on its platform. The company debuted Google Podcasts Manager, a new analytics suite to help podcast creators gain insight into how listeners are accessing content. The data will include not only the expected information about the number of streams and minutes per episode, but also new insights into the device the listener used. By showcasing the various devices that people are using to listen to podcasts, Google says the new insights will help podcasters better understand their listeners and reach them across Google products.