Twitter

Podcasters have often struggled with ways to promote their shows on social media. Twitter has just made it easier. The company has started rolling out a new feature that will allow users to Tweet out an audio clip that’s up to 140 seconds long. “Sometimes 280 characters aren’t enough and some conversational nuances are lost in translation,” Twitter announced in a blog post. “We’re testing a new feature that will add a more human touch to the way we use Twitter — your very own voice.”

The new tool is rolling out “to a limited group of people” on Twitter for iOS, according to the company, but it said in the coming weeks everyone on iOS should be able to Tweet with their voice. And while the new enhancement can only be created by those using iOS, everyone on Twitter will be able to see (and hear) the audio attachments regardless of whether they’re using an Apple device.

For a podcaster who can’t keep it short, Twitter has come up with an automatic solution. If the audio clip runs longer than 140 seconds, a new tweet will be created automatically to create a thread.

“There’s a lot that can be left unsaid or uninterpreted using text, so we hope voice Tweeting will create a more human experience for listeners and storytellers alike,” the company said. “Whether it’s #storytime about your encounter with wild geese in your neighborhood, a journalist sharing breaking news or a first-hand account from a protest, we hope voice Tweeting gives you the ability to share your perspectives quickly and easily with your voice. We can’t wait to see how people will use this to make their voices heard and add to the public conversation.”