Dawn Olmstead, who has led NBCUniversal’s Universal Cable Productions into podcasting, is jumping to Anonymous Content where she has been named CEO of the film and TV production company. As a producer of feature films, television, commercials, and music videos, her move could mean Anonymous Content will also expand into podcasting. Olmstead fills the seat that had been held by Anonymous Content founder Steve Golin until his death in April 2019.
“I am absolutely honored to join Anonymous Content in building the premium home for visionary storytellers worldwide,” Olmstead said in a statement. “Steve Golin built a special place that cultivates emerging and established talent, a company that is a cultural leader, that values innovation and creative expression through all forms of entertainment, from branded content, film, and television, to acting, writing, directing and more.”
Laurene Powell Jobs, President of Emerson Collective, which is the majority owner of Anonymous Content, said Olmstead will lead the company into “a new era of exquisite storytelling” in the announcement. “Dawn is an accomplished leader who will usher in a new and exciting chapter for Anonymous by focusing on powerful content and stories that speak to this moment,” said Powell.
Under Olmstead’s direction Universal Content Productions launched the podcast studio UCP Audio in November 2019 saying she was “excited about all the potential that lives in the audio space.
Earlier this year UCP Audio also struck a multiyear first-look deal with iHeartMedia that will give it first crack at adapting iHeartRadio Original podcasts for television. As part of the deal, UCP Audio will also have the option to develop and co-produce original podcast series with the iHeartPodcast Network.
UCP’s podcasting play is as much about audio as developing content for other platforms. The company has been involved in adapting podcasts for scripted television. UCP developed Gimlet Media’s Homecoming into a series for Amazon Prime Video, snagging Emmy and Golden Globe nominations in the process. UCP also adapted Wondery’s Dirty John into a TV series for Bravo, earning the network its first-ever Golden Globe nomination. It also adapted Wondery’s Dr. Death for NBCUniversal’s new streaming video service Peacock. UCP has also announced the development of Wondery’s podcast Over My Dead Body for television with “Saturday Night Live” veteran Kate McKinnon set to star and executive produce.