The Wall Street Journal has formally launched its new flagship podcast, The Journal. The coproduction between the newspaper and Spotify’s Gimlet Media doesn’t aim to be a roundup of the day’s news—that remains the stomping ground of the twice-a-day What’s News podcast. Instead, The Journal will go deeper into a single story.
The Journal, which soft launched in June, will look at stories focused on money, business and power. Recent episodes have included subjects such as what happens if a recession hits, a reckoning for opioid makers, and why employees aren’t paid on a daily basis. The Journal targets the afternoon commute by publishing weekdays at 4pm ET. Each runs about 20 minutes.
"We set out to create a podcast that would make business news relatable and would help people understand how it’s relevant to their daily lives," Nazanin Rafsanjani, Gimlet's head of new show development, told NBC News. "We couldn’t think of a better partner than the Wall Street Journal and it’s been so exciting to combine their incredible reporting with Gimlet's audio storytelling background to create The Journal."
The podcast is hosted by Kate Linebaugh, the Journal’s deputy U.S. news editor, and Ryan Knutson, SVP of partnerships for the Journal and parent Dow Jones. The newspaper has also hired Andrew Sussman as executive producer. He most recently spent seven years as executive producer of the public radio international affairs syndicated show, “The World.”