DC Comics are coming to podcasts. Warner Bros. has signed a multiyear deal to produce and distribute an original slate of narrative scripted podcasts based on a range of characters from Batman and Wonder Woman to Harley Quinn, Superman and the Joker. The partnership with Spotify — the first to involve the intellectual property of the entire DC Universe — will leverage iconic characters in new podcast stand-alone podcast series.
“Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we’re continuing to expand that legacy across all types of media platforms for our fans,” SVP Robert Steele and EVP Peter Girardi said in a joint statement. “We’re excited to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling prowess to redefine what’s possible in the scripted audio space.”
Under terms of the deal, Spotify will have a first look at original scripted narrative DC podcasts, including new shows based on the vast universe of premier, iconic DC characters. Under the partnership, the initial slate of projects will also tap into Warner Bros.’ broader collection of titles to produce additional series. In addition to producing narratives based on existing characters and established franchises from across Warner Bros. and DC, the companies will also collaborate to create new programming from original intellectual property.
Warner Bros. Digital Networks will manage the business and strategy related to the partnership. Blue Ribbon Content, Warner Bros. Television Group’s digital studio, will oversee the creative relationship and co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform.
“As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB,” said Dawn Ostroff, Chief Content and Advertising Business Officer at Spotify.
Inside Warner Bros., the partnership will be managed through a cross-divisional effort led by Girardi and Steele, who will co-develop and produce the programming in collaboration. Girardi, who is Executive Vice President of Blue Ribbon Content and of Alternative Programming at Warner Bros. Animation, will serve as the creative lead. In the meantime, Steele, who is Senior Vice President of Business Strategy and Operations for Warner Bros. Digital Networks, will spearhead strategic business aspects of the partnership for the studio.
Warner Bros. says its latest deal shows its commitment to podcasting. In January, Warner Bros. Digital Networks signed a first-look deal with Rainy Day Podcasts — a new company formed by Jagged Films partners Mick Jagger and Victoria Pearman, producer Steve Bing, and movie writer Josh Olson — to produce a slate of original narrative podcasts.