The median hourly pay rate for people working in podcasting is $30-44 per hour. That’s according to a salary survey conducted by WNYC Studio’s Werk It women’s podcasting festival. That translates to a $55,000 to $80,000 annual salary range, although the survey found hourly rates from less than $7.25 on the low end to those pulling in more than $100 per hour.
The findings are based on a non-representative group of 612 podcasters who self-reported the data. The group included men and women and that was enough for the Werk It team to detect a gender disparity in pay. Men reported a median hourly rate of $40-44 compared to $35-39 for women. The pay gap was slightly larger among podcasters who have less on-the-job experience.
The survey data shows the typical female host earns $30-34 per hour compared to $35-38 per hour for male hosts. Women also lagged men on the technical side. The median salary for male sound and technical production jobs is $50-54 versus $45-49 for women in the same fields. The data did however show no difference between the genders for editorial production roles.
Geography is also a factor. New York and Los Angeles employers offer the best rates. Both cities came in with median hourly pay at $40-44. The rest of the top ten media markets come in slightly lower, and podcasters elsewhere come in lower, paying $30-39 per hour.
The best-paid jobs are sound and technical roles, paying a median hourly rate of $50-54 according to the survey. That’s more than editorial, hosting and producers make on average.
Werk It says their survey also revealed that how a salary is determined had a big impact on how much someone is paid. “We found that podcasters who are able to name their own salary or negotiate with their employer report significantly higher median hourly pay than those who don’t,” their report says. The data shows employees who named their price earn between $45-49 per hour versus situations where the company names the number. In those situations the average hourly rate is $30-34. “We have to consider that more experienced podcasters might also be the ones most inclined to be bold at the bargaining table, and that bargaining power varies with supply and demand for different skill sets,” their summary says, adding, “It’s a reminder that if you don’t ask, you don’t get.”
See all the results from the Werk It survey HERE.