What are podcasters saying about brands, celebrities or political issues? With thousands of shows published each week, it’s been difficult for publicists, corporations, politicians and even sports teams to know for sure. The monitoring service TVEyes says it will start analyzing thousands of podcasts to help its clients keep tabs on what’s being said about them.

The Fairfield, CT-based company will use software known as an application program interface or API to monitor the firehose of podcast content. TVEyes has created a searchable spoken word index for more than 13,000 of the most popular podcasts and is adding more than 3,000 episodes per day. Podcasts are being indexed in English, Spanish, French, Italian, German and Greek. Content can be played-back either directly from the content URL or via TVEyes' Podcast Player Interface.

CEO David Ives said the company is investing “significant resources” to add new podcasts and develop a suite of APIs for podcast content. “Corporate brand and PR execs, government officials, and political campaigns can't afford to be blind to mentions in this emerging mainstream media,” he said. In a sign to the evolving nature of podcasting, Ives said TVEyes is still working with its clients to develop other ways to “shape capabilities” for the new Podcast Monitoring Service. “Podcasting has grown to the point where more than 30% of Americans listen monthly, more than 20% listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence," he said. 

In addition to podcasting, TVEyes also monitors in near real-time television and radio broadcasts.