Wondery continues to move deeper into the kids podcasting market. The Amazon-owned studio has formed a partnership with Gen-Z Media. Under the terms of the deal first reported by Deadline, Wondery will handle distribution and ad sales for Gen-Z Media shows. Wondery will also have a first-look at all new shows in development. The deal will also mean Gen-Z Media podcasts will now be available ad-free on the Wondery+ Kids app.
Gen-Z Media, which was founded in 2018 by Benjamin Strouse, David Kreizman and Chris Tarry, has released 20 podcasts to date. Its partners have included Disney, Nickelodeon, Warner Bros., PBS Kids, and WGBH Boston.
“We are thrilled to have our series of family shows featured among the other fantastic Wondery and Amazon Music programming, and together with our new partners look forward to growing the Kids and Family category into a major draw for listeners of all ages,” Strouse told Deadline.
The alliance with Gen-Z Media follows a deal between Wondery and Tinkercast, the children’s media company and podcast producer, that was announced in August. It too gives Wondery exclusive distribution and ad sales rights to the studio behind such shows as its flagship Wow in the World series.
On the heels of that deal, Wondery last month launched the Wondery Kids+ channel on Apple Podcasts. It costs $5 per month and is separate from the Wondery+ subscription offered by the company on its own app and on Apple Podcasts. Wondery also hired former Warner Bros. and DreamWorks executive Nicole Blake to lead the podcast studio’s expansion into children’s programming in August.
Wondery CEO Jen Sargent said the company is aiming to be a “one-stop-shop” for podcast listeners of all ages. “Our new partnership with Gen-Z Media allows us to expand our kids and family content offering further,” she said.