The WWE is ready to rumble in the podcast business. The wrestling-focused media and entertainment company has announced it plans to launch a new WWE Podcast Network. And WWE has partnered with Endeavor to develop a slate of shows. It not only marks a first for WWE as it enters podcasting, but is also the biggest announcement to date for Endeavor Audio, the new podcast division of the entertainment and sports conglomerate that includes Hollywood’s WME talent agency as part of its portfolio.
“Storytelling is at WWE’s core and we are eager to add the audio genre to our portfolio,” said Jayar Donlan, Executive Vice President, WWE Advanced Media. “Partnering with Endeavor Audio, an expert in podcasting, will enable us to provide our fans with unique content and reach new audiences across the platform.”
Details, including when the WWE Podcast Network will launch and what shows it will include, will be announced in the coming weeks. An announcement said only the network will feature several “superstar-focused” podcasts.
“We’re always looking to pair dynamic content with the best formats for listeners,” said Endeavor Audio SVP Moses Soyoola in a statement. “Through our new partnership with WWE, we’re looking forward to tapping into their iconic event portfolio and talent base to create compelling audio content for their fans.”
Endeavor Audio has previously released three podcasts, including the Rami Malek-starring Blackout, the lifestyle chat show The Bellas Podcast, and Freaknik: A Discourse on a Paradise Lost,a podcast that focused onthe annual Freaknik celebration that happens each spring break at a number of African American Colleges in Atlanta.
Endeavor Audio’s Moses Soyoola and Dave Easton were named by Podcast News Daily as two of the Most Powerful People in Podcasting. Check out the full list HERE.