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| BIA/Kelsey boosts TV forecast. Based on indications advertisers are returning to local television and the pending political primary season, BIA/Kelsey is more optimistic about local TV’s recovery. The firm projects industry revenue will increase 11% to $18.1 billion this year. That’s a five point increase over an earlier forecast. BIA/Kelsey says local TV stations will grow their online revenue 25% this year. MORE |
1.7.2010 | 50% |
| BIA/Kelsey raises 2010 radio forecast. Two months after calling for a conservative 1.5% revenue increase for radio, BIA/Kelsey has raised its outlook and now projects a 3.7% increase over last year – more than double its earlier forecast. The financial services firm anticipates total radio industry revenues will hit $14.21 billion this year. |
27.5.2010 | 48% |
| BIA/Kelsey: Dial diversity grows. An analysis of radio formats by BIA/Kelsey VP Mark Fratrik shows there have been a number of big changes, particularly for minority listeners. |
3.6.2010 | 39% |
| BIA boosts radio forecast. For the second time this year, BIA/Kelsey has upgraded its radio outlook. The media forecaster now says over-the-air radio revenue will climb 4.4% to $13.9 billion in 2010, with another $459 million in revenue from digital and online sources. BIA says resurgent national ad dollars will drive top 10 market stations to an average 6% increase, with San Francisco and Philadelphia experiencing 8% increases. |
25.8.2010 | 37% |
| BIA: Some markets to top 7%. While BIA/Kelsey has revised its 2010 radio forecast twice this year, what hasn’t changed is its outlook for a somewhat uneven recovery. Driven by surging national dollars, top 10 markets will experience the largest gains. But like real estate, radio’s recovery is all about location. |
26.8.2010 | 33% |
| BIA rebrands as BIA/Kelsey. The media consultancy and revenue tracking firm's new name represents the full integration of BIA's acquisition of The Kelsey Group last October. CEO Tom Buono says the walls that have divided traditional media from digital and mobile are being "torn down and integrated." |
21.9.2009 | 27% |
| Forecasting 2010: Outlook brightens. Just in time for Memorial Day weekend, radio is getting a sunnier forecast. Two months after calling for a modest 2% revenue increase for radio in 2010, BIA/Kelsey has raised its outlook and now projects the industry will grow 4% over last year. That’s more than double its earlier outlook. |
31.5.2010 | 26% |
| BIA: Digital tilt grows. While traditional media currently dominates the local ad market, a steady shift to digital will continue over the next five years, BIA/Kelsey forecast at its Digital Strategies For Broadcasting conference today in Jersey City , NJ . BIA says new businesses are already more oriented to online, devoting about one-third of ad budgets to digital media, versus the 13% allocated by companies that are three years or older. MORE |
18.5.2010 | 26% |
| BIA/Kelsey: Online growth stays strong. BIA/Kelsey is backing-up its contention the media world has been “irreversibly changed” with a revenue forecast that demonstrates an ongoing reallocation of ad dollars. While traditional media currently dominates the local ad market, the firm believes a steady shift to digital will continue over the next five years. |
19.5.2010 | 25% |
| BIA: big advertisers, more opportunity. The old adage “fish where the fish are” may best describe a new analysis of the spending habits of local marketers. BIA/Kelsey surveyed 152 companies in May, asking them how much they spent a year on marketing their products and where those dollars go. They found larger spenders — those spending at least $25,000 a year on media advertising and promotions — were far more likely to use radio and television. |
24.8.2010 | 24% |
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