The Blue Page
CarPoint - Get More Revenue from Automotive Dealers - Automotive revenue solutions for radio.
Do you have automotive dealers in your market that are spending more on TV, digital, and print than in radio? CarPoint is a new product that will turn that around. CarPoint combines the power of radio with digital to produce actual leads for automotive dealers, new and used, that advertise on your station. It’s already PROVEN to work, and was developed for and BY radio. Read the BLUE PAGE Here
NRS Media generates millions in new revenue
NRS Media generates millions in new revenue. And the new customers return year after year! Sales Managers are wearing too many hats these days while sales reps are doing everything they can to hit monthly targets. And although it seems like your business is working harder these days, your bottom line is not growing. Read the BLUE PAGE Here
Follow these four steps and you’ll be farther ahead than most
Follow these four steps and you’ll be farther ahead than most. Learn how to "woo" your audience who demands a well-thought-out plan from the start. An affinity development campaign grows barriers against current and future competitors, increases recognition with survey-friendly listeners and makes you a larger part of their weekly consumption. The main objective is to grow your primary, secondary, and tertiary listeners’ recognition of attractions that perceptively set you apart from other choices. Read the BLUE PAGE Here
How are stations spending their marketing dollars more effectively?
They are communicating more frequently with a smaller group of listeners...they are willing to engage in an on-going dialogue. And, tailoring the message to real interests of their listeners. Tim Bronsil, president, Point to Point Marketing, points out...Don’t waste resources on people who have no chance to move the ratings needle. Read the BLUE PAGE Here
New Technology For Serving Radio's Clients
Proof Of Play LLC is capitalizing on its ability to positively identify the buyer and other data of an ad, during the airplay, as it spins-off a host of services for Advertisers, Broadcasters and Listener Interactivity. There is a quantum leap in accuracy of reporting ad clearances. For the first time, ads can be reported back to their buyers with pin-point accuracy. Read the BLUE PAGE Here
Getting appointments with qualified prospects has never been tougher.
You know it. Your salespeople know it. The reality is the explosion of new local advertising and digital marketing options has produced more salespeople than ever before – and advertisers are getting really good at evading everyone. Wouldn’t be great if good prospects came knocking on your door when they need advice and help from someone who knows? Learn more about the 2012 INBOUND MARKETING FORUM... Read the BLUE PAGE Here
PROFITABLE STREAMING, IS IT POSSIBLE?
FreeStreams provides a revolutionary, turn-key streaming solution that immediately decreases cost and increases revenue. FreeStreams is revolutionary because it does NOT charge broadcasters to use its services. Broadcasters get unlimited streaming, a customizable player and GUARANTEED revenue, among other features. FreeStreams Read the BLUE PAGE Here
RECRUITMENT? NOW? REALLY?
YES! With the confusing news about our stalled economy it seems strange that anyone would be talking about making money with recruitment advertising. Well, we are. And we have been for 13 years. Maybe you’ve heard about RegionalHelpWanted.com and JobShop.ca? We work with nearly 2,000 radio stations in the US and Canada, building strong local brands that convert unsold inventory into recruitment revenue. Read the BLUE PAGE Here
Simultaneous revenue, sales expertise & audience growth?
YES! Sales wants a promotion that clients will buy. On-air wants a promotion that will build audience. Management wants a promotion that will grow revenue and audience, and growing seller expertise would be a bonus. Pipe dream? Not anymore. Revenue Development Resources (RDR) will help you do it all — simultaneously. Read the BLUE PAGE Here
GET ON THE DIGITAL BUS
Advantage Systems, Inc. has a full menu of interactive solutions for local businesses that it includes in its Advantage Plan program. This provides a simple and affordable way for radio stations to not only climb on board the digital bus, but drive it. Read the BLUE PAGE Here
Date Competitors
One of the benefits of direct marketing is the ability to target specific individuals with a branding or tactical message. What does Point-to-Point mean when they advertise “Date Competitors’ P1s?” Tim Bronsil, president of Point-to-Point Marketing, offers his expert insight and solutions with their "Qualified Prospects" program. Read the BLUE PAGE Here
DAVE AND JIMMY Real Life Stories!
Real life stories seem born from middle-America. "Normal" day-to-day experiences happen in places like Columbus, Ohio, and that’s a big part of what makes THE DAVE AND JIMMY SHOW a winner in the morning. It’s that radio instinct that can’t be taught... it is knowing what the audience wants, knowing what makes them tick and also what tickles their collective funny bone, and then bringing these elements to the table every morning. Read the BLUE PAGE Here
PERSONALIZED SERVICE, LOCAL TARGETING + PROMOTION = WIN!
Inside Radio talks to Susan Bacich, vice-president of Point-To-Point Marketing, about the transition from working for radio stations to working with radio station partners. Every listener is not equal. At Point-To-Point, our goal is to find the listeners that matter most - those who are survey-friendly and are information seekers. Honestly, working at a station, you often get wrapped up on what needs to happen THAT DAY. Point-To-Point was able to show me opportunities that went beyond what I need to accomplish in the moment. Read the BLUE PAGE Here
More Web Products - Produce More Digital Revenue
“More than anything else, radio needs relevant tools that will generate significant revenue online,” says Charles Andrew Whatley, VP of Sales and Marketing for MediaSpan’s online group. “We’ve developed more products that produce more revenue.” One of the new revenue generation systems from MediaSpan Online is a hyper-local marketing platform called Local Look. Read the BLUE PAGE Here