Public radio’s NPR was the first broadcaster to fully embrace podcasting and that investment has paid off. Now under Anya Grundmann’s direction, about a third of Podtrac’s most downloaded shows each month are produced by NPR. The list includes radio-on demand like Fresh Air and Planet Money but also podcast originals like NPR Politics, Code Switch and How I Built This. Grundmann says a big part of their creation strategy is simply “unleashing” the talent that the public radio broadcast already has within its organization.
See the full list HERE.