Like a runaway train on a greased track, the forecast for political ad spending in the 2022 midterm elections is seemingly out of control – or off the rails, or any other suitable metaphor. The latest forecast from Kantar/CMAG is for $9 billion. That’s up from $8.4 billion in July and $7.8 billion before that. The new number equals the amount spent during 2020's Presidential race and includes local broadcast, local cable/satellite, radio, Facebook, Google and OTT. Read more
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