NFTs – or Non-Fungible Tokens -- are digital assets that link ownership to unique physical or digital items, such as works of art, real estate, music or videos. They are considered modern-day collectibles. Now podcasters and other audio creators will be able to jump on the bandwagon and mint NFTs from the content they create. Audioburst, the search and discovery platform for audio content, has launched a new product that will allow listeners to find segments from within a podcast or radio program that they like and buy it as an NFT with the click of a button.
The NFT tool sits within the Audioburst Finder widget. Listeners can visit the site of their favorite podcasts, use the company’s proprietary audio search tools to find content, and purchase the NFT using a credit card with the button located on the widget.
“Transforming audio clips into NFTs is a natural extension of our existing core audio discovery capabilities, which allows listeners to search podcasts and share story segments,” said Audioburst CEO Gal Klein in the announcement. “Listeners take ownership of audio content that they connect with while supporting their favorite podcast and radio hosts.”
Audioburst Finder, the search and share widget, has already been deployed on leading podcast sites, including the Salem Podcast Network. Audioburst’s Finder is currently being used by Dennis Prager, Charlie Kirk, A.J. Benza, and other podcast and talk radio hosts. The widget uses AI to make audio files searchable while adding visual and audio advertisements, bringing it to Web 1.0. It breaks long-form audio from podcasts and radio programs into smaller stories that are easily shareable over social media, transitioning the medium to Web 2.0. By adding NFT capabilities, Audioburst says it is ushering audio files into Web 3.0.
Beyond the sale of NFTs, Audioburst says it has opened new revenue streams while making content more discoverable. It has also resulted in more unique visitors and a deeper engagement between podcast hosts and listeners.
Jamie Cohen, SVP of Salem Media Group, says they have been able to use the technology to help determine what kind of content keeps listeners engaged and returning for more.
“One of the really interesting things that has come out of Audioburst’s Finder widget is the impact that it can have on show content itself,” says Cohen. “The NFTs, search queries, and social media shares have provided our hosts, producers, and sponsors with invaluable insights and feedback contributing to the success of all stakeholders.”
Tel Aviv-based Audioburst launched in 2015 with a proprietary AI-based platform that uses voice search to listen, understand, segment and index millions of minutes of audio content from radio stations, podcasts and TV. Since then, it has announced alliances with a who’s who of technology manufacturers. Audioburst has raised $25 million to date. The ad agency Dentsu and automaker Hyundai both invested $5 million in the company in the most recent round. Japan’s Nippon Broadcasting System also invested $3 million.