Beasley Media Group has partnered with Waymark to use its technology for creating video advertising for clients. The company says its AI-powered video platform enables local businesses to generate commercials with professional voice-overs in five minutes or less. Beasley plans to use the technology across 29 of its radio stations. It has already been implemented in Augusta, GA; Charlotte, NC; Detroit, MI; Fayetteville, NC; and Las Vegas, NV. Beasley is said to be the first radio company to use the Waymark technology, which is utilized by Spectrum Reach and Gray Television.
"Local advertisers are looking for more effective and cost-efficient ways to stand out and attract customers across multiple media platforms," Beasley Media Group VP of Operations Kevin Rich said in a release. "Our partnership with Waymark allows us to help local advertisers accomplish this goal and maximize the audience that will see and hear their message."
Beasley local sales teams are using the Waymark AI-video platform to create custom sample creative for cable TV and digital opportunities.
"We're thrilled to expand on our successful partnership with the innovators at Beasley Media Group,” Waymark CEO Alex Persky-Stern added. “There's so much opportunity for local advertisers in CTV and digital video, but until now the barriers have been prohibitive. Together with Beasley, we're able to empower far more companies to get their message out with compelling video creative at rates that work for their business."