TuneIn expands its partnership with CNN and Bloomberg Media, adding the networks to its premium commercial-free news lineup that also includes CNBC, Fox News Talk and MSNBC.
The partnership expansion comes as TuneIn reports a 47% increase in news listening year-over-year.
“TuneIn first launched a commercial-free news listening experience 18 months ago, and we now see two times the rate of engagement on our commercial-free news stations versus ad-supported stations,” Chief Content Officer Kevin Straley said in a release. “The data shows us consumers enjoy this seamless experience that is highly retentive, and we are thrilled to add CNN and Bloomberg Media to this coveted news offering. As listening online grows year-over-year and we continue our mission to reinvent radio for a connected world, we are pleased to deliver this unique experience to listeners however and wherever they consume their news.”
CNN commercial-free is now available on TuneIn, with Bloomberg Media joining the commercial-free lineup in late summer. TuneIn debuted its commercial-free news access in October 2018. The service provides listeners with a seamless ad-free experience as partners have the ability to use station specific short-form content and curated clips to replace ad breaks for the networks’ full lineup of on-air programs.