Radio Libre 375

The fledgling Spanish conservative talk outlet Americano Media is coming off of SiriusXM and moving to broadcast radio via Audacy’s WAXY Miami (790), which will launch as “Radio Libre” on Monday, Oct. 3.

Americano Media, which will continue operating its streaming video network, already boasts a handful of talent from “Radio Mambi” WAQI Miami (710), which is in the process of being acquired by the George Soros-backed Latino Media Network (LMN). Lourdes Ubieta, Dania Alexandrino, and Nelson Rubio are among the former WAQI hosts and reporters who now call Americano Media home.

“This is the first of many terrestrial radio syndication agreements for Americano, and we look forward to a strong partnership with Audacy,” Americano Media’s founder and CEO, Ivan Garcia-Hidalgo, said in a statement released to NBC news.

The CEO says the move from satellite radio to broadcast radio was always the plan, however, detractors of the Spanish conservative talk movement say it shows that the programming does not have mainstream appeal.

“As many suspected, their first foray into national Spanish-language radio failed,” Fernand Amandi, a Miami-based Democratic consultant and pollster told NBC News. “And if they think that entering an oversaturated conservative radio market is a pathway to success, we’ll know very soon and very shortly.”

Americano Media Chief Strategy Officer Michael Caputo said it is “totally false” to say the company is retrenching. He claims that the only way for the company to land a radio broadcast outlet was to start on a nationwide platform like SiriusXM and then launch a local station and attempt to build out a network from there. However, Americano Media’s national footprint never came to fruition, as Caputo admits that the format will have more listeners in the Miami market via WAXY than it did on SiriusXM.

Americano Media will program WAXY under an agreement with Audacy, which will continue to own the station. WAXY, branded as “790 The Ticket,” is currently Audacy’s second sports station in the market. The company has been moving programming and talent from WAXY to WQAM (560) in recent months. The final local show, hosted by Brandan Tobin and Leroy Hoard, is shifting from mornings on WAXY to middays at WQAM, replacing Jonathan Laslow, who exits. In August, Audacy announced that it was moving Miami Heat broadcasts from WAXY to WQAM.

“We’re proud to introduce Spanish radio to our South Florida portfolio for the first time ever and empower the voice of so many of our neighbors in this community,” Audacy Regional President/Market Manager Claudia Menegus said in a release. “With the launch of this station, we aim to not only serve our listeners but give them a reliable home for the news they seek and the information they rely on every day.”

“The joint endeavor with Audacy is a natural fit for Americano,” Garcia-Hidalgo added. “We provide the best Hispanic news-talk programming in Spanish, with the best hosts covering important current events, and Audacy’s audience is demanding that information. This is the first of many terrestrial radio syndication agreements for Americano, and we look forward to a strong partnership with Audacy.”