The broadcast industry builds brands for others, and now the latest National Association of Broadcasters campaign looks to do a bit of that for the industry itself. NAB has released a new version of its ongoing “We Are Broadcasters” ad campaign for local radio and television stations.
The ads are part of the We Are Broadcasters campaign, an initiative started in 2013 to educate policymakers about their constituents’ reliance on local broadcasters. In recognition of NAB's centennial anniversary, the latest set of spots juxtapose history with the present day to showcase how local broadcasting is continuously innovating to meet the new ways people consume news and information. The ads also encourage viewers and listeners to contact their members of Congress and remind them that local broadcasting is here to stay.
“For over a century, America’s broadcast radio and television stations have provided the most trusted news and information to our local communities,” NAB President Curtis LeGeyt said. “Today, while broadcasters continue to innovate to meet audiences’ needs online, on-the-air and on the go, our mission of public service remains the same. I urge stations to air these spots as a reminder to our hundreds of millions of viewers and listeners, our communities across the country and our elected officials about the enduring value of broadcasting.”
Stations can download the spots, which are available in English and Spanish for TV and radio, HERE.