Political news and talk stations are proving they’re able to capitalize on the off-year elections and drama in Washington—even compared to the buzz of a presidential election year. Triton Digital reports news-talk formatted webcasts posted year-over-year growth in October, increasing their weekday Average Active Sessions (AAS) by 11% versus 2016. Talk-formatted webcasts showed nearly the same growth rate, up an average of 10% compared to a year earlier.
Beyond politics, the Los Angeles Dodgers and Houston Astros taking the World Series to seven games helped sports stations see gains in their online listening during October. Triton Digital says sports stations showed an average 11% increase in weekday AAS during the month. It also says online listening increased 4%in the Houston market and 2% in the L.A. market during the month. (Miami was up the most, soaring 26%).
On the music end of the digital radio dial, it was classic rock (+9%) and urban AC (+7%) that were the biggest gainers. But back-to-school likely siphoned away some listening from the CHR format with streams offering that format showed a rare, albeit tiny, dip during October.
iHeartRadio Remains Top: Entercom MovesTo Second Place
The end of the summer holidays and return to school and work—and more traditional listening patterns—continues to be not just an on-air phenomenon. Triton Digital reports total weekday listening among all its measured clients was 5,571,802 Average Action Sessions (AAS) during the Mon.-Fri. 6am-8pm daypart in October. That was up 2.3% compared to a month earlier. During the broader Mon.-Sun. 6am-12mid daypart listening was more steady, although it also inched up 1% to 4,633,299 AAS.
Looking at Triton’s digital audio Top 20 Ranker for October, iHeartRadio was the top radio publisher, with 385,103 AAS, an increase of 5% compared to September. Entercom jumped to second place with 75,869 AASs thanks to a 14% gain versus a month earlier. That pushed NPR member stations’ combined tally back to third place despite a 9% month-to-month gain. Cumulus (+10%) and Beasley (+13%) rounded out the top five in October among radio publishers.
Among the digital radio pure-plays Pandora remained at the top of the listening heap. But the webcaster’s weekday listening declined 1% to 2,447,596 Average Action Sessions (AAS) during the Mon.-Fri. 6am-8pm daypart. Rival Spotify also continued to close the gap with Pandora. Spotify had 2,200,898 AAS, a 4% gain compared to a month earlier. Third-place AccuRadio had an average 20,651 AAS during October, an 8% month-to-month increase.
Triton Digtial also reports AccuRadio also had the longest time spent listening figure for any of the services measured by Triton with an average of 2 hours and 31 minutes during October. That was more than an hour longer than second-place religious broadcaster Educational Media Foundation which had an average TSL of one hour and 28 minutes. Hubbard Broadcasting ranked third with an average TSL of one hour and 16 minutes to its streaming stations.
See all of Triton Digital’s streaming data figures for October 2017 HERE.