Central Valley, NY-based (RHW) has brought in Hyperbolic Creative as its new advertising agency to handle all media creative production. The new campaign’s tagline will be “Local Jobs that Work.”

“We picked Hyperbolic for their innovative team of experienced professionals and their creative talents,” says RHW president & CEO Eric P. Straus. “Moreover, they specialize in radio production and believe—as we do—in the power of local media. We thought it important to bring a new sound to our radio creative to better reflect the new look of our sites and the newly improved functionality.”

RHW operates more than 450 local job boards throughout the U.S. & Canada in partnership with local radio and TV stations. Each website is branded with the local town name (for example:,