Alex Reimer, who has been serving an indefinite suspension from Entercom sports WEEI-FM Boston (93.7) after making disparaging remarks about Tom Brady’s daughter, posted an apology on WEEI.com to mark his return. Writing “this is not how I want to be remembered,” Reimer posted a two-and-a-half-minute audio message on the site.
He opens the message talking about his last time in the studio, which was to record a podcast about covering his first Super Bowl. He never did cover the Super Bowl, as Reimer was suspended shortly after calling Tom Brady’s daughter an “annoying little pissant,” while offering a review of a documentary about the Patriots quarterback on the “Kirk and Callahan Morning Show.”
The following Monday, as Inside Radio reported, Brady cut short his standing interview with the hosts. “I've tried to come on this show for many years and showed you guys a lot of respect," Brady said at the time. "I've always tried to do a good job for you guys. It's very disappointing when you hear that, certainly. My daughter, or any child, they certainly don't deserve that."
Reimer, who in addition to contributing to the morning show, is a columnist and blogger for WEEI, was suspended from all platforms as a result of his comments.
“Over the last month I have had a lot of time to think,” he said in the audio piece. “One thing I keep thinking about and keep going back to is just how awful it must have been for the family.”
He speaks on how Brady’s daughter Vivian’s name was plastered across the media and how it may have been for Brady and his wife Gisele to explain what was said about her by Reimer and the reaction that followed. “How do you even have that conversation... It makes my stomach churn everytime I think about it,” he said.
“I am truly sorry, my remark was indefensible,” Reimer added in his apology. “It was ridiculous. It was reprehensible. And more than deserving of all the criticism that’s come my way.”
Reimer explains that he reached out to the Patriots organization and said the team allowed him to send a personal note of apology to Brady. “I’m thankful for that,” he continued. “I am also thankful for Brady’s compassion, which frankly I did not deserve. He showed me mercy and I’ll never forget that.”
The closing of Reimer’s message sounds like his suspension has come to an end. “I know I have a lot of work to do and I’m grateful for another chance,” he said. “And that work starts now. Thank you.”
WEEI.com editor Rob Bradford told The Big Lead that Reimer will resume writing for the website, but he was unsure when, or if, Reimer will return to the radio.