October was a month of treats, not tricks, for podcasters as listener and downloads grew and Podtrac says among the publishers it measures, 16 of the top 20 experienced gains compared to a month earlier. The top spot was again held by iHeartPodcasts, followed by Wondery and NPR. Overall, Podtrac reports the top 20 publishers had a one percent month-over-month increase in their U.S. unique monthly audience during October. And global downloads grew three percent. Read moreDownloads And Reach Grew For Big Publishers In October; iHeart Again Tops Podtrac Ranking.
Tuesday, November 08, 2022
Despite a slowdown in its business, especially in North America, Acast reports its third quarter revenue grew 21% from a year ago to $29.9 million. Marketers are booking their ads later than usual, however. Acast reports it also took another step closer to profitability as its losses shrank to $7 million for the quarter. “Even in the more challenging macro environment we are moving towards profitability in 2024,” CEO Ross Adams said during a webinar for investors Tuesday. Read moreAcast Revenue Grew 21% During Third Quarter Despite An Uneven Ad Market.
In a signal CBS News has bigger plans for podcasting, the company has hired a network news veteran to oversee content for CBS News’ slate of podcasts. Megan Marcus rejoins CBS as VP of Podcast Editorial at Paramount where she will oversee content for CBS News’ slate of podcasts. This marks a return to CBS News for Marcus, who produced the first two seasons of Mo Rocca’s Mobituaries podcast. She most recently has been working at CNN and previously worked at NBC News. Read moreCBS News Hires Network News Vet To Lead Podcast Development.
The show may be called Lead Balloon, but host Dusty Weis was flying high for his recent episode. It was recorded during a ride along with the famed U.S. Navy Blue Angels flight demonstration squadron at the unit’s Pensacola, FL headquarters. Lead Balloon does not typically produce videos of its episodes, but this once-in-a-lifetime opportunity for Weis and the show resulted in a companion video version of the podcast. Read more‘Lead Balloon’ Flies High, Becoming First Podcast Episode Recorded In An F-18.
Jalen Rose, a 13-year NBA player who is now a sports analyst for ABC and ESPN, is also the host of the Renaissance Man podcast. Launched in September 2020 with The New York Post, Rose has just inked a deal with Pod Digital Media to handle advertising sales for the weekly series. Pod Digital Media says it has also recently signed lifestyle specialist and entertainment industry veteran Kenny Burns and actor Bill Bellamy to its roster of more than 400 shows hosted by Black and Latino podcasters. Read morePod Digital Media Adds Shows From Jalen Rose, Kenny Burns And Bill Bellamy To Its Roster.
Tuesday, November 01, 2022
Two years after Amazon Music brought the spoken word to its app, the company is making most podcasts ad-free for its Prime members. The benefit will also extend to music, as Prime members will have access to Amazon Music’s full catalog of 100 million songs ad-free at no additional cost to their membership. Users will also begin to see a new look for the Amazon Music app, including the new Podcast Previews feature. Read morePrime Members Now Get Podcasts Ad-Free As Amazon Music Refresh Adds Podcast Previews.
Despite economic headwinds, Magellan AI says podcast advertising managed to eke out some growth in advertising revenue during the third quarter. Podcast ad spending decreased from June to July, but Magellan AI says it recovered in August and September and put the final tally at a 2.6% growth rate compared to the second quarter. The quarterly report says average podcast ad loads shrank during Q3, while 1,878 new brands came into the medium. Read morePodcasting Shakes Off Ad Slowdown During Q3 To Grow 3%, While Ad Loads Ticked Lower.
The average one minute podcast ad that sold through Libsyn’s AdvertiseCast last month had a $24.24 CPM rate, a slight uptick from the $24.15 rate the company recorded for September. The CPM average was up three percent from a year go. Kids & Family podcasts had the highest average CPM last month, followed by Technology and True Crime. But AdvertiseCast there were also bargains to be found. Read morePodcast CPMs Held Steady In October Says AdvertiseCast.
Market Enginuity, the ad rep firm that sells ad time for independent podcast networks and public radio and TV stations, is expanding its focus on podcast advertising. It is spinning off the Market Enginuity Podcast Group into a new freestanding unit called Soundrise that will offer sales, marketing, and other infrastructure to support podcast creators. Market Enginuity EVP/CRO Harry Clark will take on the role as President of Soundrise. Read morePublic Media Rep Firm Market Enginuity Spins Off Podcast Business To Form Soundrise.
Sounder’s focus on brand safety has continued to resonate with podcasters, as several companies have signed on in recent months to use Sounder’s transcription-based methodology. Now it is sharing more insight into how it applies its brand safety guidelines. Sounder has released a summary of the white paper it shared with Global Alliance for Responsible Media laying out its interpretation of how GARM’s framework should be applied to podcasting. That includes what qualifies as high, medium, and low risk content. Read moreWhat’s ‘High’ And ‘Low’ Risk Content? Sounder Shows How It’s Applying Brand Safety Tools.
Despite what it says has been a “deceleration” in the ad market, SiriusXM said Tuesday that its podcast and digital business grew 37% during the third quarter with $123 million in total revenue. CEO Jennifer Witz says SiriusXM continues to make investments in its technology and software to give ad buyers better control over how they target digital listeners. Read moreSiriusXM’s Podcast Revenue Grew 37% During The Third Quarter.
Podcasting is proving to be a two-way street inside Apple, at least when it comes to show development. The company is developing a TV show based on the Wild Things: Siegfried & Roy podcast. And this week it will debut a podcast companion to its “Little America” series on Apple TV+ ahead of the debut of the television’s show’s new season next month. Read moreApple Is Developing TV Show Based On Siegfried & Roy Podcast.
Wednesday, October 26, 2022
Sounder, the podcast management and monetization platform, sees its future in data and that is where CEO Kal Amin says the company will be heading going forward. Driving that decision, he says, is the work Sounder has been doing this year with companies like iHeartMedia, Audacy, DAX and SpokenLayer, which Amin says led them to conclude there is an “exciting opportunity” to recast Sounder as a data provider. Read moreCEO Kal Amin Says Sounder Is ‘Evolving’ Its Business To Focus On Data.
Kaleidoscope, a podcast start-up led by Oz Woloshy and Mangesh Hattikudur, is teaming up with iHeartMedia to produce and distribute a slate of narrative podcasts. The collaboration includes an initial slate of six podcasts that tell largely-unknown true stories from different corners of the globe. As part of the arrangement, Kaleidoscope and iHeartPodcasts will release one new fascinating investigative podcast each month. Read morePodcast Startup Kaleidoscope Inks Distribution Deal With iHeartPodcasts.
Spotify says the number of users that engaged with podcasts during third quarter grew by double-digits and its per user podcast consumption rates continued to grow but it did not provide any specific usage numbers. But Spotify did say at the end of Q3 it had 4.7 million podcasts on its platform. Podcasting helped to drive a 19% increase in ad-supported revenue at Spotify, with total revenue of $3 billion for the quarter. CEO Daniel Ek also said a price hike is possible in the year to come. Read moreSpotify Says Podcast Engagement Rose During Q3; Subscription Price Hike Likely In 2023.
Since April 1, Audacy has launched more than 70 sports podcasts and it plans to launch more than 20 more in the coming weeks as its focus has increasingly been on leveraging its portfolio of radio stations around the country. The company says that effort is paying off with downloads of Audacy’s sports podcasts growing 50% from August to September. The newest addition to the lineup is The Best Football Show, a daily podcast from “SportsRadio 94” WIP-FM Philadelphia. Read moreAudacy Is Placing A Big Bet On Sports Podcasts. The Early Returns Look Promising.
The B2B podcast and audio network CyberWire is merging with the cybersecurity training company CyberVista to form N2K Networks, what it describes as a “news to knowledge” network. As part of the merger, Graham Holdings Company – the owner of podcast companies City Cast and Pinna – has led a $5.4 million fundraising round by N2K. Read moreB2B Podcaster CyberWire Merges With Training Firm To Create N2K Networks.
Actor and producer Oscar Isaac is becoming the latest Hollywood star to jump into podcasting. Isaac is teaming with writer Edgar Castillo to executive produce and star in a new true crime series for Calvary Audio. The podcast, called The Rosenberg Case, was initially written as a TV series. But the team at Cavalry Audio says it saw its “immediate potential” to be a great true crime podcast, and so that is where the story will first appear. Read moreWritten As A TV Show, Calvary Says It Will Instead Debut True Crime Story As A Podcast.
Comedian and actress Amanda Seales will host a new daily radio show and podcast for Radio One urban contemporary WRNB Philadelphia that is set to debut Nov. 7. Seales will be joined by Marc “DJ Nailz” Dixon, a midday host at co-owned urban contemporary “Power 107.5” WCKX Columbus. Read moreRadio One Launches ‘Amanda Seales Show’ For Radio And Podcast.
Tuesday, October 25, 2022
Despite fears of how an advertising slowdown could impact podcasters there is a positive indicator that marketers are still spending with the medium heading into the critical final months of the year. Magellan AI says the top 15 podcast advertisers spent $35.779 million during September, an 11% increase from what the top 15 spent during August. The online mental health brand BetterHelp remained the top podcast advertiser during September. Read moreMagellan AI: Top 15 Podcast Advertisers Spent 11% More In Sept.; BetterHelp Holds No. 1.
In a move Apple says will make it easier for listeners to see and access more content at a glance on iPad, it released a redesign of Apple Podcasts with release of the iPad OS 16.1 software update. Not all the changes are tech-focused, however. Apple is also introducing some updates geared to helping listeners discover shows and subscribe to content. Read moreApple Podcasts Adds New Features Aimed At Discovery While Its iPad Version Gets A Refresh.
The idea of another celebrity having their own podcast may elicit eyerolls from some people. Emily Ratajkowski was one of them three years ago when she was first approached with the idea. Everyone has a podcast she remembers thinking. Now as Ratajkowski launches her High Low podcast, the wait, it turns out, was by design. She wanted to have something to say. Read moreEmily Ratajkowski Has Celebrity. She Says Her Podcast Will Show She Has Something To Say.
After a nearly seven-year run at Gimlet Media, Annie-Rose Strasser has exited the Spotify-owned studio for a new role at the New York Times. She joins as Executive Producer for the paper’s Opinion Audio where she will lead the team whose podcasts currently include The Ezra Klein Show, First Person and The Argument. Read moreGimlet’s Annie-Rose Strasser Jumps To New York Times Podcast Team.
The podcast studio Wonkybot has signed actress Hannah Monson, best known for her role in Netflix’s “Glitch,” to star in its new sci-fi scripted podcast called Historynauts. It is set within creator Stewart St John's growing Tremendous Universe content vertical. Historynauts is the first of several pilots being produced under Wonkybot’s Pilot Showcase banner that will drop first episodes of series to build audience awareness before releasing the full seasons. Read moreActress Hannah Monson Joins Cast Of Young Adult Fiction Studio Wonkybot’s Latest Project.
The BBC is expanding its digital news team in the U.S. as it hires a pair of executives to lead the effort. NPR Director of Digital News Saeed Ahmed and Peacock Senior VP of Programming Jen Brown are jumping to BBC. The network has also released its Q3 report on listening on its BBC Sounds app. News content did the best among podcasts, but overall, the BBC live streams still dominate listening. Read moreBBC Recruits NPR Executive As Part Of U.S. Expansion; Releases Q3 App Listening Figures.
PodcastOne parent LiveOne has released preliminary quarterly results showing it had $23 million total revenue during its fiscal second quarter, a five percent increase over a year ago thanks to the audio division’s growth... Libsyn’s AdvertiseCast will continue as the exclusive ad sales representative for The Michael Savage Show under a new deal with the Radio Hall of Famer... Wells Fargo media analyst Steven Cahall is lowering his estimates for Spotify’s Q3 ad revenue and subscriber growth... Journalist Maayan Hoffman has been hired to host the four-year old medial news podcast Hadassah On Call. Read morePodcast News Bites: PodcastOne, AdvertiseCast, Michael Savage, Spotify. Hadassah.
Monday, October 24, 2022
At last week’s NAB Show New York, the second season of the true crime podcast Cold won the Marconi Award for best radio-produced podcast of the year. Created in a partnership between Bonneville’s KSL NewsRadio and KSL-TV, the show is one example of how radio can successfully tap into the under-served local podcast market before non-radio media companies wrestle the opportunity away. “If you don't try, it's worse than nothing,” said Sheryl Worsley, VP of Podcasting at Bonneville. Read moreLocally Targeted Podcasts Are An Emerging Part Of The Audio Frontier.
“Audio is definitely under attack,” said Cara Lewis, Chief Investment Officer at Dentsu. “It's just like content anywhere,” she said during an Advertising Panel last week in New York. But as a giant ad agency like hers looks across at the options available for its clients, such as Procter & Gamble, Chevrolet and Coca Cola, Lewis said there is still a compelling case for marketers to be in audio. Read moreAudio Is ‘Under Attack’ From Other Media. But It’s Got New Tools To Make The Sale.
Whether on-air, on a podcast or beyond, endorsement ads are under scrutiny in Washington where the Federal Trade Commission has voted 3-1 to begin exploring stiffer penalties tied to deceptive endorsement ads. Among the ideas it is considering is adopting a new mechanism whereby fines could potentially be issued against people or companies behind bogus endorsements and fake reviews. The FTC is already working to update its endorsement guidelines. Read moreFTC Crackdown On Endorsements Continues, With New Proposal To Create Fines.
Filmmaker Adam McKay is putting his creative energies to work in a new podcast that his company, Hyperobject Industries, has developed with Sony Music Entertainment. Bedtime Stories will feature McKay telling what the show’s creators say are “light, improvised tales” geared to help listeners ease their busy, stressed minds. McKay was inspired to create the format by both his love of improv comedy, as a veteran of the legendary Second City, and his habit of listening to podcasts to help him fall asleep. Read moreFilmmaker Adam McKay Creates Podcast To Tell ‘Bedtime Stories.’
TheGrio is turning to a pair of its podcasters for a new two hour news block on the streaming network. Today Eboni K. Williams and Marc Lamont Hill will each begin hosting a one-hour show on Allen Media Group’s news, lifestyle, sports and entertainment platform. The two news programs will also be available on demand via the TheGrio Streaming app. Read moreTheGrio Podcasters Eboni K. Williams And Marc Lamont Hill Add TV Duties.
Higher Ground, President Barack Obama and Michelle Obama’s production company, is leaving Spotify at the end of this month but in the meantime they are working to expand the reach of one of their shows. Higher Ground has teamed up with the racial justice organization Color Of Change to create a digital companion guide to Heather McGhee’s The Sum of Us podcast. The guide will take a deeper look at the people and movements featured in the series and provide tools to help people to take action in their communities. Read moreHigher Ground Creates Action Guide For ‘The Sum Of Us’ Podcast.
Friday, October 21, 2022
Radio’s largest companies have drawn on their considerable resources and expertise to engage consumers wherever – and however – they consume audio. At the NAB Show New York, digital execs from iHeartMedia and Audacy talked about the trends they are seeing and where they are placing their biggest digital bets. While the technology for distributing content and serving ads has become more complex, what hasn’t changed is brands wanting to lean into household-name local personalities to deliver their message. Read moreFrom NAB New York: Digital Execs On How To Cover The ‘Entire Continuum’ Of Listening.
The oldest Gen Z is now 25 years old and during the next several years the second generation of digital natives will continue to age into spoken word content and that has big implications for podcasters as a new crop of listeners arrive and makes their content demands known. “They’re going to maintain the values that built this community,” Libsyn’s Rob Greenlee said at the Podcast Futures conference in New York this week. Read moreHere Come The Gen Z Listeners. And They Have Plenty In Common With The Old Guard.
As the audio industry stares down a bumpy patch in the economy, working in its favor is a renewed sense of interest in the medium. That was on display this week at Advertising Week in New York where the message to marketers is that not only has technology changed, but so too have consumers. “Advertisers are looking for innovation,” DAX North America CEO Les Hollander said. And that is something audio companies say there is no shortage of in 2022. Read moreAudio In The Spotlight As Advertising Week Showcases Hottest Media Trends.
Musixmatch is moving beyond songs to the spoken word. It has beta-launched a new platform for podcasts that, similar to its music service, will allow users to follow along an episode with lyrics that are generated by artificial intelligence and varied using a crowd sourcing model. Musixmatch says its move into podcasts will help shows with discovery since not only are the transcripts more search engine-friendly, but they also make it easier for fans of a show to share clips on social media. Read moreMusixmatch Brings Its AI-Powered Lyrics Generator To Podcasts Transcriptions.
British politics has never been so topsy turvy and it is creating a readymade opening for Crooked Media to expand its Pod Save America brand. During this week’s IAB Podcast Upfront in London, Crooked Media announced it will expand internationally with the release of Pod Save the UK. Nish Kumar, a British comic and television host, has been recruited to host the new edition. Read more‘Pod Save America’ Is Heading Oversees With Crooked Creating ‘Pod Save The UK.’
Author Rachel Hollis is moving her podcast to SiriusXM in a deal that calls for Stitcher to distribute the show and SXM Media to handle advertising sales. The Rachel Hollis Podcast averages over 36 million downloads per year with a self-help format that sees Hollis interviewing people in business and media, as well as deep dives into topics like health and motivation. SiriusXM says self-help and motivational podcasts are increasingly becoming more popular with listeners. Read moreSelf Help Author Rachel Hollis Moves To SiriusXM.
Betches Media CRO David Speigel says the lack of flexibility and transportability of subscriptions is hampering efforts to build a pay business... Spotify is making podcasts available in South Korea for the first time on its app.. Tortoise Media and Sky Studios have signed an exclusive multi-year first look deal to adapt Tortoise podcasts into television series and films, including scripted and documentary content… Chicago podcasters have a new studio to work with. Fabre Studios has opened in the West Loop. Read morePodcast News Bites: Betches Media, Spotify, Tortoise Media, Sky Studios.
Teams of hostage negotiators have become a staple of crime shows on television, and this week a new podcast debuts that looks into where the idea originates. There’s also a new show featuring journalists talking about the quirky long form article they spent months reporting. Also, a scary fiction anthology just in time for Halloween season. And a show that explores the Great American Songbook. Here’s some of what’s new this week in podcasting. Read moreHere’s What’s New In Podcasts This Week.
Thursday, October 20, 2022
Good production, good writing, and ads that are embedded into the content are all some of the ways podcasters can help overcome what remains a natural tendency by consumers to avoid advertising. NuVoodoo President Carolyn Gilbert said there is a “huge upside” for commercials done well. NuVoodoo’s survey released Wednesday at the Podcast Futures conference also shows the demand to grow podcast revenue is also running up against listener expectations. Read moreMore Ads For Podcasts? Listeners Have Some Thoughts On That.
Podcast Radio, the U.K.-based company that is putting podcasts on digital radio stations around Britain, has confirmed it is coming to America. “We’re bringing Podcast Radio to the U.S.,” Director Paul Chantler announced at the company’s Podcast Futures conference in New York on Wednesday. “Half our online listeners are here in the States,” he said. Read moreU.K.’s Podcast Radio Targets U.S. Market With Syndicated Podcast-Driven Format.
More Americans are listening to audio, including radio and podcasts, on mobile devices than on traditional radio receivers for the first time ever. According to Edison Media Research’s Share of Ear, consumption of audio on a mobile device passed radio receiver consumption – 33.3% to 33.1%. In 2014, around half of all audio content was consumed on a traditional radio receiver, compared to 18% on a mobile phone. Read moreReport: More Americans Are Listening To Audio On Mobile Devices Than Ever Before.
The podcast measurement company Podtrac is moving beyond measurement of shows and publishers. It has also begun tracking the top podcast ad sales networks. The new ranking will offer a peek into which networks have the biggest reach. Podtrac says it will also provide “actionable” data for ad buyers as they look to buy not only the biggest shows, but also the so-called long tail that includes shows with far fewer downloads. Read morePodtrac Launches New Podcast Sales Network Ranking.
It has generated a lot of attention for their show, but the hosts of the Drink Champs podcast say they have opted to take down their recent episode featuring Kanye West. The episode contained West making references to antisemitic conspiracies and suggesting George Floyd died of a fentanyl overdose rather than at the hands of police. In a statement, the show said it does not want to “promote false narratives” and apologized to Floyd’s family. Read more‘Drink Champs’ Pull Episode Featuring Controversial Kanye West Interview.
In a world where digital media never dies, the producers of the comedy podcast Canadian Politics Is Boring say they will delete all versions of an upcoming episode once it is released on an audio cassette. Titled " An Incomplete History of The Hudson Bay Company,” the limited release of 50 cassettes will initially go to its Patreon subscribers, with the remaining copies shared with those who sign up as a welcome gift. Read moreThis Podcast Will Require A Cassette Player, Not A Phone, To Listen To.
Audie Cornish, the former NPR “All Things Considered” anchor who jumped to CNN earlier this year, is returning to the audio format. She is launching a new podcast, The Assignment, next month. On the weekly show, CNN says Cornish will have conversations with everyday people at the center of debates that are rocking the culture. Its debut comes despite layoffs last month at CNN Audio and plans to scale back some of its podcast ambitions. Read moreAudie Cornish Has Some New Things To Consider On Her CNN Podcast ‘The Assignment.’
The second season of the true crime podcast Cold won the Marconi Award for best radio-produced podcast of the year at NAB Show New York... Podsights’s year-old Advisor tool to help find what it calls the “hidden gems” in podcast advertising based on past campaign performance is now free for all users... The podcast player company Pocket Casts is making the leap to open source... Amazon Music’s SmartLess lands interview with President Biden ahead of election... Triton Digital releases its latest ranking of the top podcasts in New Zealand. Read morePodcast News Bites: Marconi Awards, Podsights, Pocket Casts, SmartLess, Triton Digital.
Wednesday, October 19, 2022
The growth of podcast advertising during the past few years has been driven largely by a realization at the big national brands that, for many, their drift away from audio advertising was a mistake. The result is many brands have made a return, often to podcasts but also to broadcast radio, too. But as was laid out during an Advertising Week panel in New York on Tuesday, the focus is quickly turning to a finetuning of how those ads are placed. Read moreBig Brands Are Embracing Audio, But Where Those Ads Turn Up Remains A Critical Factor.
Audioboom has made no secret of its interest in potential deal-making. But a trio of companies that were reportedly considering making a bid to buy Audioboom never even knocked on the door. That is according to CEO Stuart Last, who tells investors that speculation surfaced earlier this year yet the company had “no direct contact” with Spotify, Amazon and Vivendi. “No offers were received,” Last said. Read moreDespite Speculation Of Potential Sale, Audioboom Says ‘No Offers’ Received.
Wednesday, October 19, 2022
“The biggest joy of doing the podcast is that it’s essentially what I’ve been doing my entire career,” says Conan O’Brien, the late-night television talk show host who has become one of podcasting’s biggest converts and champions. In a cover story for Adweek, O’Brien admits he was initially “pretty dismissive” of hosting a podcast, but it was the prospect of doing live-read advertisements that made the medium more attractive to him. Read moreConan O’Brien Says His Podcast Helped Convince Him To Leave His Late-Night TV Show.
Bryan Thoensen joins Spotify as Senior Director, Head of Content Partnerships and Community for the company’s talk creator podcast team. Thoensen reports to VP, Head of Talk Creator Content and Partnerships Max Cutler. His new role includes overseeing content strategy and acquisition as well as business and creator community development. Thoensen comes from TikTok, where he spent more than three years as Head of Content Partnerships. Read moreSpotify Adds TikTok’s Bryan Thoensen To Podcast Team.
Campside Media finds inspiration from the 2020 kidnapping plot of Michigan Governor Gretchen Whitmer for a new podcast and television adaptation, reports Deadline. The Michigan Plot, which includes reporting from Ken Bensinger and Jessica Garrison, is projected for the company’s Chameleon podcast series’ sixth season. According to Deadline, the company has teamed with Jeremy Miller and Daniel Cohn (“Ally McBeal, “Entourage”) to write the adaptation. Read moreKidnapping Attempt Of Michigan Governor To Become Podcast.
Content studio and podcast network QCode announces the release of an Original Soundtrack for its rom-com musical podcast Cupid. The soundtrack includes seven original songs performed by Diego Boneta (“Father of the Bride”), Naomi Ackie (“I Wanna Dance with Somebody”) and Rupert Friend (“Homeland”). The music is produced by QCode’s Head of Music Deron Johnson and was written by Johnson, Andrea Remanda and Katy Cavanagh-Jupe. Read moreQCode Unveils Original Soundtrack For ‘Cupid.’
Tuesday, October 18, 2022
Media research shows there is a growing number of Black and Brown podcast listeners as the sought after diversification of the industry continues to evolve. Podcasting’s conscious efforts took center stage at Advertising Week in New York, where a group of women podcasters said more female creators mean bigger female audiences -- and that will mean more ad revenue flowing into the industry. “The voices we hear matter,” AdLarge CEO Cathy Csukas said. Read moreWomen Podcasters See Progress And Urge Advertisers To Support Diversity.
As more podcast listeners opt to catch an episode on YouTube, the Google-owned video streamer is looking to begin monetizing its expanding reach into the podcast business. The company announced at Advertising Week that they plan to begin allowing brands to specifically place ads targeting podcast listeners. YouTube will allow advertisers to place audio-only ads up to 30-seconds long on a video. Read moreYouTube To Allow Advertisers To Specifically Target Podcast Listeners.
Like actors and social media stars, athletes have embraced podcasts as a way to grow their personal brands and even get a little off their chests about the games they play. As a new season of podcasts debuts from the NFL as part of its partnership with iHeartMedia, those shows will be joined by several new series including the NFL’s first bilingual podcast targeted toward Hispanic football fans. Read moreNFL Grows Its Podcast Lineup, Including First Show Targeting Hispanic Football Fans.
LWC Studios is about to say goodbye to its flagship podcast 70 Million. The company says the upcoming fifth season of the Peabody-nominated show focused on criminal justice will be its last. For five years, the narrative documentary series has chronicled how locals are addressing jail reform around the country. “The LWC Studios team is hopeful that 70 Million will prosper well beyond season five as a tool for reform, education, and activism,” says LWC’s Juleyka Lantigua, who is also the show’s creator and executive producer. Read moreAfter Five Seasons, LWC’s Flagship ’70 Million’ Podcast Is Drawing To A Close.
Marcellus Wiley, the NFL All-Pro defensive end and former co-host of FS1’s “Speak For Yourself” and ESPN’s “Sports Nation,” is launching a new podcast via The Dan Patrick Podcast Network. More To It with Marcellus Wiley will launch today and will feature conversations with athletes and entertainers. “I’m so excited to share these amazing journeys of perseverance and success with the world to inspire the inner power we all possess,” he says. Read moreNFL Vet Marcellus Wiley’s Latest Gameplan Is A Podcast.
Podcasts can do a lot of things, but can they repair a politician’s reputation after a fall from grace? Former New York Governor Andrew Cuomo will find out. He has teamed with Quake Media to launch a new podcast more than a year after he resigned from office after multiple accusations of sexually harassing several women. The podcast is titled As a Matter of Fact and is positioning itself as a “frank, fact-driven analysis” of current events. “You will get no happy talk from me,” Cuomo says. Read moreEx-New York Governor Cuomo’s Political Comeback Starts With New Podcast.
Fox Sports Radio’s LaVar Arrington is quickly building out the Up On Game Presents podcast lineup. On the heels of announcing last week it was adding three podcasts, Arrington is adding another new show. It will today launch a new series hosted by comedian and social media influencer Bubba Dub and his trademark brand of “#trashh talk” comedy that has attracted millions of fans across social media. Read moreComedian Bubba Dub Joins Up On Game Podcast Lineup Today.
The podcast studio Sonoro has partnered with TDO Media to develop global TV and film remakes of its podcasts... Apple Podcasts has announced a series of free and virtual sessions designed to help current and aspiring podcasters learn more about recent updates to Apple Podcasts... TheGrio Podcast Network’s Dear Culture, the pop-culture podcast that celebrates and salutes Black culture, is heading to Morehouse College... ARN’s iHeartPodcast Network remains Australia’s No. 1 podcast publisher. Read morePodcast News Bites: Sonoro, Apple Podcasts, Dear Culture, ARN’s iHeartPodcast Network.
Monday, October 17, 2022
A just-released study by SXM Media, Edison Research and the ad agency Carat is shedding new light on how Americans are consuming streaming music and podcasts, suggesting it’s not the solitary pastime that many imagine. The results support a shift of more ad dollars to audio, in part since marketers are getting plenty more reach than what they may expect. That is thanks to the phenomenon of co-listening. Read moreStudy: Co-Listening Is Growing, And It’s Helping Digital Audio Expand Its Reach.
Blaming global economic headwinds and their softening of advertiser demand, Audioboom reports its revenue declined four percent during the third quarter to $16.2 million. The low point in the quarter was July, with management saying a “recovery is already underway” as revenue improved during August and September. Audioboom says it expects to see further improvements during the current quarter. Read moreAudioboom Revenue Falls Four Percent In Q3, But Says Recovery Is Already Underway.
For AM/FM radio, there's more good news for expanding the brand. According to the results of a survey conducted by broadcast software provider Futuri, 42% of U.S. consumers say they are very likely or likely to watch or listen to free on-demand content from local AM/FM radio personalities. The online survey of 1,200 U.S. consumers aged 18-64 also shows interest in on-demand content from local TV personalities and local business owners or business leaders. Read moreFour In Ten Consumers Show Interest In On-Demand Content From Local AM/FM Personalities.
Scot Herd, a broadcast veteran of Premiere Networks and CBS Radio, has made the jump into podcasting. Two months after he joined The Daily Wire as a senior audio and digital sales rep, he has been named as Senior VP of Ad Revenue for the DailyWire+ Podcast Network. Herd will oversee DailyWire+’s team of in-house ad sales reps. Read moreThe Daily Wire Hires Radio Sales Vet Scot Herd To Lead Its Podcast Ad Sales Team.
Libsyn has closed its deal to buy the German podcast company Julep Media. The combination of Julep and Libsyn’s AdvertiseCast opens new international opportunities for Libsyn which says the addition of Julep to the AdvertiseCast platform now allows Libsyn to enter the fast-growing German market and to expand to neighboring regions. Read moreJulep Joins Libsyn Opening European Market To AdvertiseCast Platform.
Veritonic will begin providing audio attribution and brand lift data for Audioboom... Audacy has not confirmed reports that it is looking to spin off its content studio Cadence13, but B. Riley Securities analyst Daniel Jay tells clients that he thinks the sale “would make sense”... Country music artist Tracy Lawrence adds podcast host to his growing resumé with the launch of his self-published TL’s Road House series... Organizers of Podcast Radio’s conference at the NAB Show New York this week say tickets for Podcast Futures are still available. Read morePodcast News Bites: Veritonic, Audacy, Podcast Radio, Tracy Lawrence.
Friday, October 14, 2022
When respondents complete 24-hour listening diaries for Edison Research Share of Ear studies, they categorize their audio consumption into four large buckets: Music, News, Sports (Sports Talk or Play-by-Play), and Personalities/Talk Shows. For the first time since the studies began in 2014, more listening to Personalities/Talk Shows goes to Podcasts than any other platform. Read moreEdison: Podcasts Are Now Top Platform For Consuming Spoken Word/Personality Audio.
Affluent Americans are "media omnivores," consuming an average of 8.5 media platforms weekly across video, audio, and print. They are also "audio omnivores," engaging heavily with all forms of audio, and increasing that engagement year over year. These are among the findings from How Affluents Navigate the Latest Media Landscape, a recent report from research firm Ipsos. Read more‘Audio Omnivores’ Is How Ipsos Describes Audio Habits Of Affluent Americans.
Barstool Sports founder Dave Portnoy launched a frozen pizza brand last fall and now, podcast fans have the perfect accompaniment. The Barstool hockey podcast Spittin' Chiclets has teamed with Labatt to release the Big Deal Brewing 'Original' Golden Ale. Paul Bissonnette, a cohost of the show and a former NHL player, has been working for months with Labatt brew masters to develop the taste for the ale. Just in time for hockey season, it is hitting store shelves. Read moreBarstool’s ‘Spittin' Chiclets’ Podcast Partners With Labatt To Launch New Beer Brand.
The titillating, tender and taboo – nothing will be off-limits in a new “sex positive” podcast released this week by iHeart. It is hosted by a founding member of New York’s premiere sex-positive intentional community, Hacienda Villa, Lila Donnolo. Donnolo has made a commitment to a 46-episode first season of a series called Positively Sex! with Lila. Read moreiHeart Turns Up The Heat With New ‘Sex Positive’ Podcast.
The editorial team at the public radio show and podcast Marketplace and its spinoffs are marking nearly a year since they began negotiating their first union contract with American Public Media and Minnesota Public Radio. Among the sticking points that has emerged is overtime pay. The union says APM has insisted on the right to take away overtime pay for most Marketplace employees. The team unionized last year after several employees left the organization and questions were raised by staff about working conditions and employee diversity. Read moreOvertime Pay Emerges As Key Sticking Point In ‘Marketplace’ Union Negotiations.
Evergreen Podcasts is joining the list of podcast companies that is looking to expand its reach into the non-English speaking world. It is partnering with one of its top shows – The Chad & Cheese Podcast – to launch a series of multilingual content. The human resources-focused show launched a French version earlier this month and it will soon add Spanish, German, and Portuguese editions working with Veritone’s AI voice technology. Read moreEvergreen Podcasts Begins Translating English-Language Shows To Reach Global Listeners.
The NPR Planet Money team is promoting from within as it announces a trio of new cohosts for its spinoff series The Indicator. Reporters Wailin Wong, Darian Woods, and Adrian Ma will take over the show that says its mission is to decode the ever-changing economy with a daily dose of nerdery, banter and storytelling. It releases nine-minute episodes each weekday afternoon. Read moreThe Indicator From Planet Money Names Three New Cohosts.
Crooked Media was launched five years ago by former Obama White House staffers and they are leveraging that relationship to bring the former President onto a bonus episode of Pod Save America. The interview will first air on SiriusXM on Friday before being released as a podcast in the Pod Save America feed on Saturday. Leading up to November’s midterms, Crooked podcasts are taking over the SiriusXM Progress channel’s lineup every weekend. Read moreCrooked Media Calls In Big Guns For Its Pre-Election Run On SiriusXM.
Food is on the menu of a new podcast this week as actress Eva Longoria and food historian Maite Gomez-Rejón partner on a food adventure with a Latin twist in Hungry for History. While the show titled Hard Fork has nothing to do with food, but rather the world of tech. There are also new shows about parenting, sex, and the impact COVID has had on families. And a timely podcast about things that go bump in the night inspired by TV classics but using Dolby Atmos.Here’s some of what’s new this week in podcasting. Read moreHere’s What’s New In Podcasts This Week.
Thursday, October 13, 2022
There is a warning for everyone, from producers to mass marketers, that are targeting Gen Z in a new study from Horizon Media. It finds 91% of 18–25-year-olds say there is no such thing as “mainstream” pop culture. But the report also has some good news for podcasters, radio, and other audio creators. The format is doing better among Gen Zs than any other traditional media format. Read moreAs Gen Z Puts Its Stamp On Media, Audio Holds Up Better Than Other Traditional Outlets.
Einhorn Epic Productions says its mission to build new worlds of heroic fiction with founder Heather Einhorn is behind the first young adult scripted podcast. With its latest show, EEP is partnering with iHeartMedia to reach young listeners with what it is calling an “audio rock adventure” that will prominently feature the music from the indie rock band The Dears and Babydaddy of the glam rock band Scissor Sisters. Read moreMusic Front And Center In New Einhorn-iHeart Collaboration Targeting Young Adults.
Model and author Emily Ratajkowski is trying on a new role: podcast host. She is teaming with Sony Music Entertainment to launch a twice-a-week show called High Low with EmRata that its producers say will marry highbrow and low brow topics, exploring whatever is on Ratajkowski’s mind from politics, philosophy and feminism to sex, pop culture and TikTok. Read moreModel Emily Ratajkowski Partners with Sony Music To Launch Twice A Week Podcast.
Growing up brings changes, so it is fitting that as the YR Media podcast Adult ISH launches its eighth season, the show is making a change to its host lineup. Nyge Turner will now sit alongside Dominique French, who brings her experiences as a Black disabled artist with a background in theater and music to the series that’s a mashup of advice, storytelling, and culture. Read moreYR Media’s ‘Adult ISH’ Podcast Launches New Season With A New Co-Host.
Meadowlark Media, the sports content company launched by former ESPN President John Skipper and ESPN Radio personality Dan Le Batard, is undertaking its most ambitious effort to date. It is creating an anthology series called Sports Explains the World that will be a collection of 45 products and 30 documentaries that harkens to the “30 for 30” brand created during Skipper’s tenure at ESPN. Read moreMeadowlark Creates Anthology Podcast Series As Place To Tell One-Off Stories.
The Interactive Advertising Bureau and the IAB Tech Lab have come together to update their privacy protocols and industry-level agreements relied upon by marketers, agencies, publishers, and ad tech companies. The IAB says the new agreement provides an updated contractual framework to ensure privacy compliance across five new state privacy laws. “Privacy matters and so does compliance,” says IAB Tech Lab CEO Anthony Katsur. Read moreIAB and IAB Tech Lab Come Together With Guidelines Addressing New State Privacy Laws.
The digital sports company Playmaker says podcasts are “a key element” of its content offerings for its brands and as the NHL hockey season begins, the Toronto-based company is aligning with Acast to handle ad sales and distribution of its shows. It says brands including Amazon, DAZN, PointsBet, and DoorDash are already advertising across Playmaker’s podcasts using Acast’s technology. Read moreAcast Picks Up Playmaker And Its Lineup Of NHL-Focused Podcasts In New Deal.
Podcasters may soon have a new outlet on which to distribute their content if TikTok parent ByteDance follows the lead of the music streaming services it seems to be targeting with its latest move. The Wall Street Journal reports ByteDance has begun approaching record labels about adding music streaming to the social video app. Read moreReport: TikTok Wants To Add Music Streaming. Could Podcasts Be Next?
Wednesday, October 12, 2022
There is more attention being paid to audio among national brands but converting that interest into dollars is what matters most to broadcasters. If media buyers follow the client’s lead, the message from the brands may change if they heed the advice of the Association of National Advertisers. SVP of Media Mark Stewart told advertisers during a virtual summit Tuesday that audio is a great way to fill gaps in a marketing plan, especially when it comes to reaching new customers. Read moreANA’s Message To Advertisers: ‘Audio Is A Powerhouse Medium.’
The move by big advertisers streaming into podcasting is not going unnoticed by the Association of National Advertisers, which laid out how podcasts can work for brands during its Audio Summit for marketers on Tuesday. For a medium that once solely relied on direct to consumer brands for its survival, the ANA showcased how one of America’s heritage brands – Chevrolet – is helping bring this new crop of marketers to podcasting, leveraging many of the same advantages that the little guys have proven during the past decade. Read moreANA: Podcast Ads Open New Opportunities For National Brands To Reach Consumers.
It has been four years since Megyn Kelly left the NBC “Today” show, and it is her arrival on satellite radio a year ago that is likely helping her podcast grow. TheRighting’s analysis of Castbox data shows The Megyn Kelly Show had the biggest growth numbers for any conservative podcast. But The Ben Shapiro Show had the most additions in terms of sheer numbers and it once again was the most subscribed to conservative show. Read moreMegyn Kelly Had Q3’s Fastest-Growing Conservative Podcast Analysis Shows.
There is a new content lead at LAist Studios, the podcast production arm of “Southern California Public Radio” KPCC (89.3). Veteran media executive Jeff Rowe is joining the public media outlet as Vice President of Programming with oversight of the organization’s content across platforms, in what SCPR says will help to ensure a “unified sound and voice” across its content. Read moreNPR’s Jeff Rowe Named Programming Veep For LAist Studios And SCPR.
A true crime podcast that is already a hit in Central and South America in Spanish is coming to the U.S. in English. Candle Media’s Exile Content Studio and Detective have teamed up to produce a new eight-part series, Pablo Escobar: Escape From La Catedral for Spotify. The creators have recruited star Univision news anchor Jorge Ramos to host the English-language version of the podcast which features never-before-heard recorded telephone conversations featuring the drug kingpin. Read moreTrue Crime Story With Columbian Roots Starts In Spanish, Arrives In U.S. In English.
The French podcast platform Ausha is jumping into the U.S. market. “We are incredibly proud of what we started in France. In four years, we were able to help over 7,000 podcasters be heard,” it says in the announcement. Odile Beniflah, the U.S. tech entrepreneur who formerly led growth strategies with Duolingo and Meetup, has been tapped to lead the American effort. Read moreU.S. Podcast Market’s Opportunity Attracts Another Euro Import With Arrival Of Ausha.
Podcasters working with SiriusXM and Stitcher will soon have a new option for where to record their series while also enjoying some sun and surf. SiriusXM plans to open a new state-of-the-art broadcast center in Miami next year. It will feature recording studios and a performance space, in addition to office space. SiriusXM looks to play off the Miami’s Hispanic and Latinx culture with exclusive live performances, broadcasts, podcasts, and events. Read moreSiriusXM Is Opening Studio Space In Miami Next Year.
Tuesday, October 11, 2022
A group of seven esports talent are joining forces to launch a new podcast and digital network called Last Free Nation that they say will occupy a spot at the intersection of esports, gaming, and fandom. The group has recruited former PodcastOne and Barstool Sports veteran Peter Morris to service as LFN’s Chief Executive. Read moreEsports Talent Launches Last Free Nation Podcast Network; Hires Peter Morris As CEO.
The Washington Podcast’s year-old daily news letter The 7 will expand into a podcast this fall. The daily briefing targeting readers in its local market has already been available in a speech-to-text format, and based on that success it will become a full-fledged podcast next month. It becomes a companion to its afternoon commute-focused podcast Post Reports. Read moreThe Washington Post Is Joining The Morning Daily News Podcast Race.
The impact of the pandemic continues to fade by the day, as evidenced by the return of the IAB’s Brand Disruption Summit to an in-person event this week for the first time since before COVID. But IAB President/CEO David Cohen says brands should not be fooled. “We're not coming out of a disruptive time, we're still very much in the thick of it,” he said today. That includes not only factors like inflation, but what the IAB says is the growing power of creator content. Read moreDisruption Isn’t Over Says IAB With New Focus On Creators But Also Brick And Mortar Retail.
The global entertainment company 101 Studios, best known for its work including the television series “Yellowstone” and films such as “Burden” and “The War with Grandpa,” is looking to do more in the audio space. Variety reports it has hired Brannan Goetschius as the company’s first-ever Head of Audio. He most recently was Vice President of Podcasting at Sony Music's The Orchard. And Goetschius previously was Senior Director of Podcast Production and Operations at SiriusXM. Read moreTV And Film Creator 101 Studios Hires First Head Of Audio.
Fox Sports Radio is fortifying its podcast lineup with several new shows. That includes a new series hosted by three-time Major League Baseball Manager of the Year Joe Maddon. He will host a podcast called The Book of June alongside three-time Sportswriter of the Year Tom Verducci. Read moreFox Sports Radio Expands Podcast Lineup, Including New Show Hosted By MLB Vet Joe Maddon.
Baltimore city prosecutors on Tuesday dropped the charges against Adnan Syed, the man who was the subject of the first season of the Serial podcast...The four year old podcast tech company Alitu is adding to its podcast recording and editing tech business and moving into podcast hosting... The boy band PrettyMuch has launched a new twice-a-month podcast... Futuri CEO Daniel Anstandig will present the live webinar “The Future of Audience and Revenue: New Insights on Growth Opportunities” today. Read morePodcast News Bites: Serial, Alitu, PrettyMuch, Futuri.
Interest in audio remains high among the ad community and when Advertising Week returns to New York next week, audio and podcasting will be on the agenda. AdLarge Media says it will take part in an October 17 panel about the current state of women’s voices in podcasting and why brands should take notice. Read moreAudio On Advertising Week Agenda Next Week.
Monday, October 10, 2022
Conservatives have long complained about what they believed were progressives’ efforts to “indoctrinate” children with liberal views. Now in a kind of if you can’t beat them, join them moment, The Daily Wire is moving forward with launching its kids division. The right-leaning media company has hired a pair of Hollywood veterans to develop the content. When we say we're making kids content parents can trust, we're not joking around,” said Ben Shapiro, a cofounder of The Daily Wire and host of its biggest podcast. Read moreThe Daily Wire Is Staffing Up Its $100 Million Expansion Into Kid’s Programming.