CNN is trimming the size of its audio team that works on developing podcasts. The number of people losing their jobs is said to be about ten employees and comes despite CNN announcing a pair of new podcast releases in recent weeks. But according to a post by a product manager on social media, those losing their jobs were told CNN plans to release fewer new podcasts in the year to come.
CNN did not confirm how many people are being laid-off, but said the move is part of a focusing on content that it believes audiences will best respond to. "Audio is an important growth area for the company,” CNN said in a statement. "Over the last several years we've learned a lot about the topics and productions that most resonate with our audiences. As a result, we've refined our strategy to focus our resources more specifically in those areas."
Despite the layoffs, CNN has signaled in recent weeks that it remains interested in podcasting. Earlier this month it launched a podcast called All There Is hosted by anchor Anderson Cooper. The show features Cooper in conversation with guests about how they are handling grief and loss. Former NPR anchor Audie Cornish also told the Podcast Movement conference in August that her new CNN podcast called The Assignment would debut this fall.
The layoffs come as LinkedIn announces it has hired Courtney Coupe as its Head of Programming for Audio and Video. Coupe joins from CNN where she spent the past four years in audio, most recently as Senior VP of Content Strategy and Operations for CNN Digital. CNN’s podcast efforts continue to be led by Lisa Namerow, Head of Podcast and Audio Partnerships for the network.