Missing Pages 220

The podcast hosting and monetization company The Podglomerate is making the leap into publishing. Today the company announced it will debut its first original owned and operated podcast later this month. The investigative series Missing Pages will be hosted by author, literary critic and publishing insider Bethanne Patrick.

Across the show’s eight-episode debut season, Missing Pages reopens “literary cold cases” according to its creators, revealing the power struggles, mistaken identities, and bad behavior within the secretive world of book publishing. Each episode brings in authors, experts, publishing insiders, and a circus of New York media elites to tell the real story that its creators say is unfit for print. Like the handsome, charming, and rich author who lied about everything. The charity founder with too much money and too little sense. The memoirist who didn’t exist. The teenage prodigy — and plagiarist.

Missing Pages is scheduled to debut on August 15.

CEO Jeff Umbro says it the expansion into producing an original is likely not a one-off. “While Missing Pages is currently produced as a limited series, we have many more episodes and seasons in mind for this show, as well as other topics for Podglomerate original productions in the future. In addition to the white label production services we've been offering for years, we're excited to begin launching a slate of Podglomerate Originals.”

Since launching in 2016, The Podglomerate has offered production, distribution, and monetization services for dozens of podcasts with a client roster than includes names such as A+E, Lifetime, History Channel, The Progress Network and podcasts including Storybound, The History of Standup, Green Eggs & Dan, and The Wave. But producing its own shows opens up a new revenue stream for the company.

“It's a natural progression for The Podglomerate's company model, as we have years of experience producing and editing podcasts for clients and chart-topping partner shows, not to mention an established track record for successfully distributing and growing audiences for client shows,” says Umbro. “From a purely business angle, we earn better margins on owned and operated shows. From a more human angle – we all got into podcasting because we love the medium and the creativity it allows, and we're excited to become a publisher for all of these reasons.”

The move into content creation follows the hiring last month of Emmy Award-winning producer Chris Boniello as Vice President of Production Services for the podcast production and monetization company. It was the latest in a series of staffing moves in recent months by Umbro, including the hiring of its first Chief Operating Officer, Dan Christo last December, and the hiring of public radio host and producer Joni Deutsch as its Vice President of Marketing and Audience Development.